Bestow Life Insurance has a simple goal: to make it fast and easy to help financially protect the ones you love. Without having a tangible product to showcase, this proved to be a true design challenge. During my time at Bestow, I had the opportunity to build a library of design collateral to use for branding and sales, create custom illustrations, plan and art direct a brand shoot, and solidify internal and consumer-facing brand to help establish Bestow as a playful and approachable life insurance product.